Navigating the Cannabis Supply Chain: Lessons from Lucid Green

Lucid Green was founded in 2018 by Paul Botto and Larry Levy with the mission of creating trust and transparency in the cannabis space. They have created a QR code that is embedded into compliance labels of any cannabis product which resolutes to a consumer page providing information such as dosage recommendations, reviews, certificate of analysis related to that exact batch etc.

Lucid Green also helps brands create loyalty programs through their unique codes on packages, allowing them better data insights for decision making. Prior to this technology companies had an extremely manually intensive process trying to manage all documentation leading up label production with lots of wasted time and potential mistakes throughout the value chain.